Men's fashion guides

7 Modern Ways To Wear 90s Outfits

No one told you style was gonna be this way. Ten years ago, when Don Draper was on TV, the idea that chunky trainers, patterned tracksuits, dad jeans and sweater vests would become prominent menswear trends was near-unthinkable.

The ’90s was the decade that fashion forgot, but just as the ’70s and ’80s were once dismissed and then reimagined, designers are revisiting the last decade of the 20th century. And they’re finding plenty to inspire them in ’90s outfits of all kinds, from Seinfeld to Britpop, colourful sportswear to boxy tailoring.

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The nineties was a casual, loose-fitting decade, when sportswear went mainstream, tie-dye made its unlikely first comeback and regular-fit jeans were a legitimate option on date night. Kurt Cobain was one of the ’90s enduring style icons, dressed in ripped jeans and thrift-store cardigans. Mad Men, it wasn’t.

That low-effort approach has been the perfect antidote to the buttoned-up sartorialism that came before it, and we can’t see designers letting go just yet. Here are the key ’90s outfits you can wear with pride (and style) today.

Sportswear

Retro sportswear is having quite the time of it at the moment and the ‘90s is the trend’s main well of inspiration.

Retro football shirts with their obtrusive sponsorship for a bygone washing machine company across the front and wild slapdash patterns, sit underneath billowing track tops and tracksuit joggers, slick side stripes in tow, to form the backbone of this line-up. Look to the brands that reigned supreme during the decade like Kappa, Reebok, Champion and Fila for a guide.

To bring the look up-to-date it pays to just take one of these pieces and make it the statement of your look, grounding the rest of your outfit in evergreen neutrals like a white tee and fallback denim. It’s also best to keep this look reserved for party-party weekends as your boss is unlikely to be impressed with the Arsenal third kit from the 1991-1992 season you’ve curiously decided to show up to the big client meeting in.

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