I’m sure many of you have heard the term “Y2K” in passing, but aren’t entirely sure what this means in the fashion world. Today I’ll share everything you need to know about Y2K fashion and why this is one trend you should have on your radar.

Every few years, our fashion trends get a “blast from the past” where some of our favorite items from decades ago make a resurgence in stores, streetwear, and popular fashion

The current Y2K fashion trend is just that – a reappearance of clothing and aesthetic trends from the late ‘90s and the year 2000.

Read on for the college girl looking to stay trendy and explore this fresh fashion aesthetic. Here is my guide on everything you need to know in order to understand and dress for Y2K.

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HUGE Vintage/y2k trend haul! LV Takashi, Von Dutch, Baby Phat & MORE!

The aesthetic of Y2K arose in the final years of the 1990s when people both feared and joyfully anticipated the coming rise of technology. For many, the year 2000 meant a start of an entirely new era, a time of prosperity, and for some even the end of the world. 

Because of this attitude, the culture of the late 1990s was shaped by luxurious consumerism, hoarding of designer deadstock, and chasing futuristic trends through clothing.

Clothing and streetwear from this era feature a ton of bling, designer logos, and slimmed-down cuts in shirts and dresses that reflected the idea of “streamlined” technology.

Why is Y2K Fashion Back in Style?

The cyclical nature of fashion trends means that we’re always seeing fashion inspo from past decades pop up again in our trends today.

From the 70s to the 80s and 90s, celebrity streetwear and runway trends have served as inspiration for all of our looks today. Now, it’s time for the late 90s and early 2000s fashion to make a comeback!