Many of the other shades in the eye pencil line are stunning and hard to find good dupes for, therefore the more unique colors are totally worth it.

Grade: A

Eyeshadow Primer

Yet another staple product, the Urban Decay Eyeshadow Primer Potion does exactly what it claims: prolonging your eyeshadow by preventing creasing and other unwanted eyeshadow movement. 

It’s true, other eyeshadow primers work well on many eyes, but the UD potion is especially useful for oilier eyelids. 

As someone with dry and relatively unproblematic eyelids, I can get away using Milani’s version of the priming potion. However, the thicker formula of UD’s primer works much better on oily eyelids than any dupe.

Verdict: The primer potion works really well on all eyelids, but is more necessary for people with oily skin types. If you have drier eyelids like mine, I suggest trying something cheaper to keep your eye makeup in place.

Grade: A

Eyeshadows (palettes and singles)

If there’s one thing you can say about Urban Decay eyeshadows, it’s that they’re consistently high quality. 

No matter whether you purchase a single shadow or an entire palette, the great thing about UD is that you know what you’re going to get. The popular Naked Palettes are chock-full of pigmented, and easy-to-blend shades. 

However, a big issue I have with the Naked palettes is the ratio of shimmer/metallic shades to matte shades. For a palette to be the most useful, having more matte shades than shimmery shades makes sense since matte shades are more versatile.

Of the four UD palettes I own (Naked, Naked 2, Naked Smoky, and Naked On the Run, which was discontinued) I find only Naked 2 to have the most useful mix of shinier versus matte shadows. 

Even though I favor Naked 2 above the other palettes, though, only 3 out of the 12 shades are actually matte.