Modern life is busy, and so is modern menswear. Lots of brands, lots of subcultures, lots of choice, but no time to check them all out and find the stuff you like. So what do you do? You visit the same shops, buy from the same brands and before you know it, you’re stuck in a sartorial rut.

Staying on top of new and emerging names is one surefire way to keep things from getting stale. Which is why we’ve taken the guesswork out and put together a list of up-and-coming labels to start paying attention to, before your mates do.

Wyse

As one-half of the brains behind Manchester-based menswear store Oi Polloi, it would be fair to say that Steve Sanderson knows more than most about what goes into making quality clothes. Unsurprisingly, his new in-house brand, Wyse, is testament to that. Featuring laid-back, simplistic garments, ethically produced in India, Wyse’s offerings are ideal for everything from lounging around the house to a spot of casual globetrotting.

King & Tuckfield

An obsession with denim, knitwear and attention to detail was what initially drove London’s Stacey Wood to set up King & Tuckfield. Today, almost four years after her vision became a reality, it’s still something that’s evident in the brand’s collections. All of King & Tuckfield’s output is designed and made in the UK, something that sets it aside from many of its competitors. Expect nods to the 1950s, plus premium materials and next-level quality across the board.

A Day’s March

Affordable, high-quality and stylish: it’s the holy trinity of menswear that so many brands fail to pin down. Get two right and the third, almost invariably, suffers. However, there must be something in that brisk Swedish air, because A Day’s March has hit the sartorial bullseye. Superior quality garments that ooze Scandi charm, the brand does a particularly good range of overshirts. And all for prices that will leave you with enough change for some Ikea meatballs.