The last 12 months have added up to be an impressive year for men’s fragrances. From the uber-commerciality of this year’s biggest launch, Mr. Burberry, to the resurgence of old-school fragrance genres exemplified by Floris 1962, 2016 has proved that although sales growth might be sluggish in the fragrance market, there are still plenty of superbly crafted scents out there.
But with a slew of great launches, it can be hard deciding which ones to add to your rotation. To make things a little easier, we have compiled the top 10 launches of 2016, and so here we present the olfactory Oscars.
L’Envol de Cartier
A firm favourite among the grooming press, Cartier’s sixth major release for men garnered more good reviews than a Frank Ocean album. The reason? A creamy and delicious blend of honey, musk and warm woods that dials down on sweetness to create a juice that’s both light enough for daytime and sexy enough for evening.
The bottle’s cool, too – especially the 100ml refillable version, which features a removable inner resembling an ampoule of nitrous oxide. Which is appropriate really, because wear this on a night out and you’ll be laughing all the way to dating success.
Available at John Lewis, priced £87.30 for 100ml EDP.
Armani Code Profumo
Fragrance flankers (variants of existing fragrances) are a bit like remixes of your favourite bangers: rarely do they equal the original. This one, which builds on the phenomenal success of 2004’s Armani Code, however, is an exception.
A woody-ambery number, it still features the vanillary tonka bean that’s the signature note of Code, but beefed up with the help of leather and tobacco. Like its predecessors, Code Profumo is the perfect evening fragrance: complex, sensual and long-lasting. All you need to provide is suitable company.
Available at Boots, priced £50.20 for 60ml.
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