However, where the difference in price becomes apparent is occasionwear. Pandora doesn’t venture too much away from casual jewelry, so its most expensive necklace, the Elevated Heart Necklace retails for $595. This is also one of the only expensive necklaces that Pandora sells.

In contrast to this, Swarovski offers multiple beautiful necklaces at and above the $500 mark. The same can be said for drop and hoop earrings: Swarovski has multiple beautiful options around the $200-$500 mark that are fit for the red carpet, whereas Pandora doesn’t cater to events like these.

So, while both are affordably priced, Swarovski is the more expensive option if you start looking at more elaborate jewelry pieces. If you are only interested in everyday, casual jewelry, the brands are priced pretty much on par with one another.

With proper care, both Swarovski and Pandora jewelry can last for a very long time.

In Conclusion: Which Is Better, Swarovski Or Pandora?

In conclusion, both brands have their unique appeal to customers. With all the prestige surrounding Swarovski crystals and the brand’s celebrity clientele, you might be surprised to find out that Pandora is actually the more popular brand of the two, with higher sales revenue!

Pandora appeals to the much younger generation of women, teenagers, Gen Z and Millennials. Pandora has a much wider and larger variety of jewelry styles, and they also use diamonds on some of their products.

However, they cannot be considered premium jewelry. Their products are more appropriate for everyday wear, and you won’t find many jewelry options for special occasions.

On the other hand, Swarovski is more catered to working adults, middle-aged customers, and beyond. They offer beautiful pieces both for everyday wear as well as stunning jewelry that’s perfect for special occasions and going out.