Style Profile: The Weeknd
As Canada’s biggest export since maple syrup (sorry Drake), The Weeknd (real name Ab?l Makkonen Tesfaye) has already won 2016, racking up an Academy Award nomination, eight Billboard awards and two Grammys. Not to mention another full studio album and hook-ups with the likes of Beyoncé, Lana Del Rey and Eminem.
But The Weeknd’s victories aren’t confined to the recording studio – his style’s winning too. In a world of 2 Chainzs and Nicki Minajs, rap’s rising stars often buckle under the pressure to wear their success – you know, fat chains, diamond grills and Versace, Versace, Versace – all of which are swag in their own right but not, over 20 years since their inception, what you’d describe as trendsetting.
The Weeknd counters all the Young Money excess as a graduate of the less-is-more school, teaching us that looks can be contemporary without gimmicks or heavy branding.
Hip-pop style is easier to execute than you might think. Here, we unpick The Weeknd’s go-to moves.
Carpet Bomber
The Weeknd loves bomber jackets. In fact, he might even love them more than Kanye loves Kanye. (Who are we kidding…)
Testament to this military staple’s versatility, The Weeknd has deployed a bomber at events from the MTV VMAs to a live performance on Saturday Night Live. There’ve been black and sand-coloured MA1s, repurposed NBA merchandise and Gucci-esque embroidered designs – each very much its own style but all united in their oversized, boxy fit.
Yes, you’re right, with capacious jackets like these, it’s very easy to start looking like that man made of tyres, but The Weeknd knows what’s up – taking care to team his chunky outerwear with pieces that fit closer.
Full Camo Jacket
He might be more au fait with penning chart-topping hits than trench warfare, but The Weeknd still knows his way around a camo jacket.