It is also a better deal at $20 per 12oz bottle versus $18 for 8oz from oVertone. Keracolor’s conditioner is a better deal for coloring conditioner if you already have dyed or fading hair color.

Get this oVertone alternative on Ulta / on Walmart

3. Splat Naturals

Price range: $15 a pack | Get it on Walmart / on CVS

Pros:

• 95 % Natural formula – no ammonia, parabens, sulfates, or other nasties
• Vegan and cruelty-free
• No bleaching required
• Good selection of vibrant colors
• Color lasts up to 30 days with one application

Cons:

• No natural or pastel colors
• No coloring shampoo or conditioner, but a color-safe bundle offered

Splat is well known for its super vibrant permanent coloring products. Their Splat Natural is a semi-permanent, 95% natural option that comes in their most popular vibrant colors. With one application, the color can last for up to 30 days before washing out completely.

Comparison to oVertone

Splat Naturals offers a quick way to color your hair. However, compared to oVertone, Splat doesn’t offer a system of constant upkeep outside their color-safe shampoo and conditioner.

The recommended application time is about an hour, compared to oVertone at 10-15 minutes. They also directly state which hair color is best for blondes, and which is best for brunettes.

For example, they recommend their purple, teal, navy blue, and red for brunettes, whereas blondes fare better with the blue and pink dyes.

Get this oVertone alternative on Walmart / on CVS

4. Etude House Two Tone Treatment Hair Color

Price range: $5-10 depending on the store | Get it on Etude House / on YesStyle / on Ebay

Pros:

• Very affordable
• Wide selection of colors from vibrant to more natural pastels
• Vegan ingredients
• Color can last up to 30 days before fading out
• Color remover offered

Cons:

• Recommended for light hair, or bleached for vibrant color
• No statement about animal cruelty
• No supporting shampoo or conditioner