*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. As some of the best-selling jewelry brands in the United States, it can be difficult to decide on Pandora vs James Avery – but we’ve got all you need to know to help you make a decision.

If you are looking for affordable, but still luxurious jewelry, then you need to check out both Pandora and James Avery.

If you are trying to decide which one to go for, then this article is here to help you out. We’re going to look at the histories, compare the difference and explore some of the top items from each brand before coming to a decision on Pandora vs James Avery.

Pandora vs James Avery

History of Pandora

This company began as a family jewelry shop in Copenhagen, Denmark in 1982. Danish goldsmith Per Enevoldsen and his then-wife Winnie began by importing jewelry.

Then in 1989, the Enevoldsen’s hired jewelry designers and established a manufacturing site so they could create their own selections of jewelry.

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Interestingy, it wasn’t until 2000 that charms and charm bracelets were added to the Pandora cannon. Now, it is these items that Pandora is primarily known for.

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In the mid-2000s, Pandora became the third largest jewelry company in terms of items sold and in 2011 it was noted that on average, more than one piece of Pandora jewelry was sold every second. This shows the sheer size and popularity of the Pandora brand.

Pandora bracelets and charms are the most popular in the Untitled States and Europe, with 90% of all Pandora sales taking place here. The company has downsized slightly since the Covid-19 pandemic, but it still remains one of the most popular jewelry brands in the US.