There are three main watch lines–Oyster Perpetual, Professional, and Cellini (dress)–with each having a number of different models. Rolex watches have become so popular that there is a whole industry built on fake Rolex’s. Many people don’t even realize they have purchased a fake, so it is always best when buying a Rolex to do so from an accredited dealership. 

9. Dior – $7.8 Billion

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Dior is incredibly valued at a higher price than last year. In 2020 it was worth $6.8 billion, while in 2021 this rose to $7.8 billion. Another French luxury fashion house, Dior’s main focus is clothing and shoes, although they also sell a wide range of other luxury goods. The company’s first collection was launched in 1947 and had a huge impact on the fashion world. The ‘New Look,’ as it is known, revolutionized women’s clothing and put an emphasis on feminity, haute couture, and fashion-forward garments. While not everybody is a fan, Coco Chanel reportedly remarked, “Only a man who never was intimate with a woman could design something that uncomfortable,” there is no doubting the impact ‘New Look’ and Dior has had on the fashion industry. 

10. Guerlain – $5.6 Billion

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One of the big movers, Guerlain pole-vaulted past Coach, Estée Lauder, and Tiffany & Co. to sneak into the top 10. It is one of the lesser-known luxury brands despite its high valuation in the luxury segment. The French perfumery was owned and run by the Guerlain family until it was purchased by LVMH in 1994. Brand manager Jean-Paul Guerlain, the last family perfumer, stayed on with the company until he was fired for making racist remarks in 2010.

The company has created over 600 fragrances across its 192-year history in the luxury market for both men and women. Along with its perfumes, Guerlain also has a large range of cosmetic and skincare products. Many models and actresses have been part of advertising campaigns for the brand over the years, with Angelina Jolie the current face of Guerlain.