Prior to WWII a “jeep” was U.S. Army slang for a new recruit, someone or something to be trained and broken in until the time came to prove their worth.

The Jeep of today is a far cry from that derogatory sentiment, and the Jeep that swiftly followed in production during the time of its slang counterpart proved its worth around the world and in the most inhospitable terrain.

The Jeep is still going strong today, and the man who honors it in tattoo form is certainly no “jeep” himself.

The Jeep lover is a man who doesn’t just stray from the beaten path from time to time, but lives off it and with zeal. He can handle the rough and rugged, and prefers his boundaries unlimited and road ahead uncertain. Your Jeep tattoo is a call to adventure, to breaking away from the ordinary and testing yourself no matter the terrain. You have no use for frivolous cars and cafe riders; you need an automobile that is no less than the equivalent of a knight’s steed or military man’s tanker. The Jeep isn’t for the faint of heart, but then again neither are you.

You are a man who appreciates what has stood the test of time, and will continue to accompany you across town and country alike. The Jeep has earned its place in the world of superior automobiles, just as your Jeep tattoo has earned its place on your body. This is your chance to seize life as it was meant to be lived, and warning to others to strap in.