How To Sell Your Clothes Online
It’s not just luxury where it pays to have all the original bits. “Sneakers will depreciate if you don’t have the original box or label,” says Wilmot. Use yours to store your shoes and you’ll not only keep your flat tidy, but make a tidy sum when you sell them on. Just make sure they stay in good nick. “I double box all my shoes [when I post them]. It comes at my expense, but if I was the buyer, I wouldn’t want the box battered when it arrived.” That extra investment is good news for your bottom line – a happy customer is a return customer.
Nail Your Pictures
A picture sells a thousand garms. Unless it’s a dark, grainy snap that makes a Lanvin blazer look like something from your dad’s wardrobe (and not in a good way). Not that you need to invest in a Testino-worthy studio. Just take things outside or near a window. “Natural light and a plain background will do,” says Wilmot, who shoots all his shoes against a white backdrop or concrete floor to create a sense of uniformity on his Depop store. The latter also means he can take the same shot wherever he finds shoes, instead of waiting until he gets home to post a listing.
“Make sure it’s clean, tidy and that the product is the main focus,” he says. Apps like VSCO or Photoshop let you clean up pics, to brighten colors or get rid of glare. Just avoid filters – they’re good for the ‘Gram, less so when a buyer discovers their white Yeezy Boosts are actually brown.
