Last year, French provocateur Vetements caused a stir when it released a replica of a T-shirt from Snoop Dogg’s 1993 ‘Beware of Dogg’ tour.
The issue wasn’t that it was a replica, but that the French label decided to charge $924 (around £740) for it. There’s no doubt that, at that point, the price tag was about the name on the label and the infamy of the T-shirt – a subtle ‘if you know, you know’ wink to anyone else with a grand to spend.
Obviously, this is an extreme example of when hype overtakes quality, but for most other pieces when does that happen?
Here’s a garment-by-garment guide of when price stops reflecting quality, and a couple of brands we think are doing each at the right price.
T-Shirts
There’s no obvious middle ground for T-shirts. They always seem to be cheap, ill-fitting and thrown away after a couple of wears, or flashy, expensive graphic examples.
With there being so many options at either end of the spectrum, it can be hard to work out what to look for, and where to find it. “A high-quality T-shirt starts with the fabric,” says the team behind Sunspel, the 150-year-old British brand that made Daniel Craig’s tees for James Bond.
Sunspel’s T-shirts are made in the UK from the brand’s signature hand-selected long-staple cotton and come in at around £65, making them some of the best available. Meanwhile, LA-based James Perse sells a range of crew and V-necks cut from soft and lightweight cotton-jersey at the same price point, suggesting this as the top-end of the market. However, based on fabric quality alone, Uniqlo’s premium Supima cotton and AIRism offerings are not to be discounted at the value end.
(Related: How To Find The Perfect T-Shirt)
“In addition to this, a high-quality T-shirt should have a great fit,” the Sunspel team adds. Each of these brands hits this criterion, making their basics worth their weight in gold in a sea of two-for-£10 deals.
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