The Gucci family saw how popular the double G motif has become as it decorated bags, scarves, and many other accessories worn by some of the most famous Hollywood celebrities and fashion icons of the mid-20th century, including Jackie Kennedy and Elizabeth Taylor.

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The double G motif was quickly becoming a symbol of this highly desirable fashion brand and so it was incorporated into the Gucci logo. This new, official logo quickly became a key part of the clothing and accessories designed by Tom Ford during his time as Gucci’s creative director in the 1990s.

The Gucci logo now

The current creative director, Alessandro Michele has continued to make use of this famous Gucci symbol but has also created a refreshed version of the double G logo that features on many of Gucci’s most popular handbags.

In 2019, Michele, alongside the Gucci CEO Marco Bizzarri, introduced a logo that consisted of two, overlapping G’s that both faced to the right, instead of the two G’s facing each other in the previous logo.

This new brand logo features many Gucci products, including the Ophidia bag and the famous Gucci belt, both pictured below. Michele has also delved into the Gucci archives to give new life to a currently unused Gucci logo.

This archival logo can be seen on the Gucci Blondie bag below and resembles the GG motif on the GG supreme canvas, where one G is the right way round, and the other is upside down. However, this time the two G’s are joined to create a whole circle.

Our favorite items with the Gucci logo

Now that you have learned all about the incredible history of the Gucci logo, it is time to treat yourself to a stunning Gucci piece, decorated with the famous Gucci logo. Here are just some of our favorite items that we think you’ll love too!