The History Of The Gucci Logo: All You Need To Know
*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. The Gucci logo is seen on countless Gucci products and is one of the most iconic luxury fashion logos in the world, but what is its history? Find out all the answers here!
The famous Italian fashion brand, Gucci, was founded in 1921 by Guccio Gucci – the brand initially began selling luxury luggage and leather goods, before expanding into handbags and then luxury fashion.
As one of the most popular luxury fashion houses, the Gucci logo is instantly recognizable and has become somewhat of a status symbol, with its serif font brand name and interlocking G motif – but where does this iconic logo come from?
This article is going to explore the history of the Gucci logo and how it has altered with each creative director over the years.
The History of the Gucci Logo
The First Gucci logo
The very first Gucci logo was designed and implemented by Guccio Gucci in 1923. The logo was based on Aldo Gucci’s signature and was just the name Gucci written in italics, then in 1929, a few extra flourishes were added to the italics and the G initial was added to the logo to represent Guccio’s first name.
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This logo remained the symbol of Gucci for a long time, including the entire time Frida Giannini held the role of creative director. Then, in 1934, a new logo was created for the Italian luxury brand, that referenced the humble beginnings of this fashion house.
The Gucci logo during the 1930s and 40s
As a young adult, Guccio Gucci was a bellhop at the Savoy Hotel in London, this is where he was inspired to create his own brand of luggage after seeing the high-quality luggage carried by the hotel’s wealthy patrons. The new logo design was an image of a hotel porter holding two suitcases with the Gucci name below them.
