This is a review of CottonBrew, an online custom suit manufacturer for men.

Being able to buy a custom suit online is a blessing and a curse, which is why many guys have a love/hate relationship with online made-to-measure clothiers.

On one hand, you can get a suit that looks almost near bespoke for a fraction of true bespoke prices.

Note: CottonBrew has apparently gone out of business. This review will remain published for reference.
On the other hand, the whole process is riddled with problems. From taking your measurements to waiting for your suit to arrive to getting it tailored, there’s just so much room for error.

SEE ALSO: When Custom Goes Wrong 

Many guys give up on MTM after their first attempt because they have such a bad experience (i.e., their suit fits terribly).

All things considered, I think buying made-to-measure suits online is still one of the best ways for guys with non-average body types to get suits that actually fit well.

But I always try to set people’s expectations because, the truth is, it’s not a hassle-free, magical solution that just works.

Every custom suit maker knows this, and they all have different strategies to try to mitigate problems and ensure proper fit (or at least a good enough fit that can be tweaked by a local tailor).

After all, they don’t want customers returning their suits and requesting remakes. This would kill their profit margins.

So they try different things to really hone in on the perfect fit.

Some brands just ask for a ton of detailed measurements. Others try to use body scanning technology to get your measurements for you.

And some even claim that they can guess your measurements just by looking at one selfie – which is ridiculous.