There’s a whisper among the whiskered: the end of the beard may well be upon us. Men have realised the lumberjack look is not nearly as low-maintenance as we’ve been led to believe and a clean-shaven face is now being championed as much on the red carpet as it is in the boardroom.

For that reason, shaving cream is on the rise. Very much in keeping with the trend for a traditional barbershop experience, shaving creams are a good mix of old and new. There’s the old-fashioned feels of knowing your grandad did it this way, while also getting modern, moisturising ingredients for a close shave that won’t leave third-degree razor burns all over your neck.

A-listers don’t need convincing. Dave Franco, the better behaved brother of James who is quietly becoming one of Hollywood’s most stylish men, has long been a champion of the clean-shaven look. It’s no coincidence that he doesn’t appear a day over 25. The same goes for smoothly-does-it actor Armie Hammer or British model Oliver Cheshire.

The Benefits Of Shaving Cream

When it comes to shaving, trends have been moving at pace. It doesn’t seem like such a long time ago that the options were strictly limited to a can of expanding foam from the local drug store. But in the years since beards resprouted on the face of normal men, male grooming has experienced something of a boom. A glance down the shaving aisle throws up a multitude of gels, foams, soaps, clays and serums. So why choose shaving cream?

Is it just a poser thing? A fancy bottle to display on your bathroom shelf? Not so, says barber Richard Tucker, of Ruffians barbershops. “It does more than look appealing or smell nice. It lubricates your skin keeping it moisturised, and actually raises the hair making it easier for a clean shave.”

The benefits of shaving creams are easy to understand. It’s in the name: cream. It sounds gentle and is gentle, which is exactly what you need when you’re scraping a sharp blade around your face.