Bailey Nelson London

Eyewear brand Bailey Nelson London, launched in 2012, offers an extensive collection of classic prescription glasses, sunglasses and non-prescription polarized sunglasses with a succinctly Mad Men feel.

Bailey Nelson London is not merely a retailer; they are also the craftsmen of the frames. By sourcing raw materials and manufacturing in-house, they are able to produce high quality, acetate frames and lenses with a starting price of just £98.00.

The sunglasses range offers plenty of highlights ahead of SS14, including a FashionBeans’ favorite, the Swift. The frame is a classic wayfarer silhouette that will suit almost every face shape. The style comes in a variety of contemporary colorways such as champagne, which delivers a more interesting, warmer take on the clear acetate trend that is currently having a moment within eyewear.

The brand’s real strength, though, is its optical range; with the collection stand out being the Yeats frame. The thick, round-shaped acetate frame is effortlessly cool, with a keyhole bridge completing the statement-making design. It comes in four color options, including black and mahogany.

To save on costs the brand primarily deals online, although they do offer a ‘try before you buy’ service. The brand is also stocked in several boutiques in addition to their own flagship store in Covent Garden and the Clerkenwell Collection store in Farringdon.

If you live outside of the capital, Bailey Nelson London can deliver up to five frames to try at home, completely free with return postage covered.

The collection is available at the following stores and online at BaileyNelson.co.uk:

Covent Garden – Seven Dials Store

69 Neal Street,

Seven Dials,

London,

WC2H 9PJ

Clerkenwell Collection

155 Farringdon Road,

London,

EC1R 3AD

Bailey Nelson London: Eyewear Collection