6. Intimissimi

You can probably guess from its name but Intimissimi is an Italian alternative to Victoria’s Secret that specializes in lingerie, knickers, bras, briefs, and PJs for men and women. Its webshop is filled with lace babydolls, silk slips and robes, lace bodysuits, and shapewear.

The brand uses high-quality cotton, lace, and microfibre to create stunning pieces that aren’t over-the-top. Intimissimi’s style tends to lean toward neutral colors so if it’s bright-colored lingerie you seek, Victoria’s Secret is likely the better option. 

7. Adore Me

Adore Me is a women’s underwear brand like Victoria’s Secret, based in New York City. In addition to bras and panties, Adore Me also offers activewear, sleepwear, loungewear, and bathing suits.

The online retailer carries several collections by popular brands like Period panties by Joyja, Shaping underwear by Nueskin, Maternity by Belabumbum, Cooling Basics by Coolibrium, Beauty by Prestige, Sweatshirts by ReApparel, and Teens by Earth Republic.

Unlike Victoria’s Secret, Adore Me is a subscription-based lingerie boutique. 

8. Pretty Little Thing

While many fashionistas know Pretty Little Thing as a popular clothing retailer, but it also has an impressive selection of bras, panties, lingerie, and sleepwear.

Pieces carried by Pretty Little Thing are incredibly affordable and your money will go much further at PLT than at Victoria’s Secret. The fast-fashion retailer has tons of shapewear, thongs, g-strings, bodysuits, nipple covers, and lingerie sets.

It also carries bras from size A all the way to DD Plus. After you’ve stocked your shopping carts with intimates, do yourself a huge favor and add in one of the brand’s iconic sweatsuits.