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When it comes to shopping for skivvies, many ladies rely on Victoria’s Secret as the American retailer specializes in dainty panties, well-structured bras, feminine lingerie, and comfortable loungewear. However, the brand has faced some backlash over the last couple of years, causing it to decline in popularity.

The iconic clothing and lingerie company was founded in 1977 and is recognized for its annual fashion shows, which starred supermodels donning expensive, lavish angel wings. But after 24 years, the Victoria’s Secret Fashion Show was officially canceled indefinitely. This was a result of some seriously negative press that the company’s marketing chief garnered.

During an interview, the then-marketing chief stated that he believed transgendered models had no place within the fashion show or the company’s marketing campaigns. As we move toward a progressive and more inclusive society, the general public was angered by these remarks and many boycotted the brand. 

Furthering the bad press, the CEO of Victoria’s Secret’s longtime friendship with the infamous Jeffrey Epstein was also brought to light. 

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Since these events have occurred, the brand has tried desperately to rebrand and leave its negative reputation behind. This means straying away from fostering unrealistic beauty standards and creating products suitable for people of all shapes and sizes.