When you want to smell good but not too good, it’s worth turning to a modern fougère – a family of fragrances typically built around notes of lavender, geranium, oakmoss and coumarin – which are widely regarded as safe bets when it comes to men’s scents.

“The fougère accord is considered to be one of the freshest and most aromatic within perfumery and fragrances built around it have exceptionally broad appeal to men, and women love them too, which makes them extremely versatile,” says British perfumer Roja Dove. Jean Paul Gaultier’s Le Male is a classic updated fougère (hence its enduring popularity) but if you’re looking for a bang-up-to-date example try Burberry’s Mr. Burberry.

The Scent Of Dating Success

Whether you’re seventeen or seventy, chances are you wear a fragrance in the hope of increasing your chances on a date. You may even be one of the 15 percent of men who that Heathrow survey discovered buy a new fragrance to herald the start of each new relationship.

Which is fine if you change partners as often as you change houses, but hard on the pocket if you’re a bit of player. So it’s worth investing in a killer fragrance that’s going to work every time.

And while sweet, spicy ‘oriental’ fragrances are generally considered to be sexier, if you fancy employing a bit of science you might want to look at scents like Dior’s Eau Sauvage and Paco Rabanne’s Invictus, which are big on an ingredient called hedione. A study by physiologists at the Ruhr-Universität Bochum in Germany showed that this synthetic citrus-floral note stimulates an area of women’s brains responsible for releasing sex hormones. It’s the nearest science has come to proving fragrance really is a weapon of mass seduction.

The Eau De Toilette To Wear At The Altar

According to the Heathrow study, nearly one in 10 men will select a new fragrance especially for their wedding. The perfect candidate is something that’s sexy but not so overpowering that’ll it leave them reeling in the aisles. Most importantly though, it needs to be meaningful.