Coming in at just £135 with the ability to alter the strap yourself to suit the occasion, season or your mood, it also represents great value for money.

Project 2 watches are available now at shoreprojects.com.

Daniel Wellington

Named after the quintessential British gent, Filip Tysander launched Daniel Wellington in a bid to popularise a unique idea: pairing weathered NATO straps with hyper-modern timepieces. Over time, the brand has quickly become a go-to for style-conscious gents, particularly those that like to dress in a smart, preppy fashion.

The St Andrews model, named after the third oldest university in the English-speaking world (you learn something new everyday), is a thoroughly traditional option from the brand that will add a touch of menswear prestige to any look.

Featuring a classic round face, discreet branding and contrast indices, we particularly love the on-trend rose gold finish for a subtle hint of luxury.

Daniel Wellington leather strap watches are available at ASOS.

Larsson & Jennings

Inspired by the brand’s home cities of Stockholm and London, Larsson & Jennings produces contemporary timepieces that fuse a classic British aesthetic with Swedish minimalistic design.

The new kid on the horological block has quickly garnered a cult following and despite the company’s relative infancy, they’ve successfully modernized the entry-level watch market.

The Kulor family is arguably the most basic line from the brand, but also undoubtedly the most minimalist. Usual criticisms of ‘sparsity’ are countered with colored fabric straps and hints of gold, rose gold and steel throughout.

Larsson & Jennings Kulor watches are available at Selfridges.

Uniform Wares

While strong branding is often considered an advantage, Uniform Wares built their stellar reputation by avoiding such a mantra. In 2009, founders Patrick Bek and Oliver Fowles set out with an ambitious objective: to create an alternative to the ubiquity of over-embellished statement watches. The result was a new breed of modern, minimal timepieces that has arguably inspired many of the other names on this list.