When it comes to the subject of wristwatches and ‘Bling,’ at what point is enough, enough? Some might argue you can never have too much and that’s undoubtedly the case with JBW watches.

Just Bling Watch, mostly known as JBW, is a watch brand with no qualms about flashing reflective rocks in your face—particularly those of the crystal and diamond variety. 

Started in 2008 by siblings Amir and Shabeena Meghani, JBW found its niche when Hip-Hop was synonymous with diamond-studded jewelry. Rappers would frequent Akber Meghani’s (Amir and Shabeena’s father) wholesale shop in the Dallas area—often searching for the flashiest timepieces.

As third-generation watch connoisseurs/entrepreneurs, Amir and Shabeena took the opportunity to serve an ideal market and have gone on to set more than 18 million jewels since.

Characteristics of JBW Watches

Unless your eyes are closed, you’ll almost certainly notice JBW leans heavily into “flash” aesthetics —with a strong emphasis on naturally sourced earth diamonds and Swarovski crystals.

While those points are notable in their own right, you’re likely wondering what else is so unique about these timepieces. We’ll cover some of the most impressive features of JBW watches more in-depth below.

Covered in Diamonds and Swarovski crystals

We’d be remiss not to—once again—highlight the abundance of shiny rocks embedded in JBW diamond watches.

As we mentioned earlier, the diamonds you see in these pieces are REAL. JBW guarantees as much, both on its website and in all of its branding. 

That said, affordability and diamonds seldom go hand-in-hand, but JBW has some of the most affordable prices, particularly when compared to similar styles from competing brands. 

JBW can provide this by sourcing melee diamonds, which are often small and very affordable to obtain—making up for the lack of clarity you’d find in higher-end diamonds with sheer volume (and mixed with Swarovski crystals).