Pop into the Marylebone store in London or high-end department stores like Harrods, Selfridges and Liberty to check out the latest wares. US residents can also shop online at theory.com.

Example Lookbooks/Campaigns

Current Pieces

• Sango Z Coat In Sturdy
• Wellar Jacket In Tovare
• Julius Coat In Roaglin
• Muller Pant In Speedwell
• Zaine Pant In Kentwood
• Jake W Pant In New Tailor
• Zack Ps Top In Wickett
• Zack Ps Top In Basalt Stripe
• Atticus Pullover In Ares
• Barham C Shirt In Turini Cotton Blend
• Billey H Tee In Anemone
• Dover Spread Top In Cadomin

5. Club Monaco

Hot on the heels of Frank Muytjens at J.Crew, Club Monaco’s Vice President of Men’s Design, Aaron Levine, is also vying for the title of champion all-American designer (even though the brand is technically Canadian).

Having honed his craft at Jack Spade and Hickey Freeman, Levine, too, knows the power of putting a fresh spin on an old favorite. Raw selvedge denim, Henley shirts and classic lightweight crew neck sweatshirts are the brand’s calling cards. Think no-frills, high quality, versatile wardrobe staples in premium fabrications.

2014 saw the brand open standalone menswear stores in New York, Boston, Hong Kong and London, as well as being stocked on Mr Porter for the first time, while collaborations have also become key – the label’s Made in American line is produced in partnership with carefully selected US factories.

Shop Club Monaco at its East London Redchurch Street store, or online at clubmonaco.com and Mr Porter.

Example Lookbooks/Campaigns

Current Pieces

• Club Monaco Printed Cotton Shirt
• Club Monaco Leather Elbow Patch Cotton Cardigan
• Club Monaco Cashmere Hoodie
• Club Monaco Cashmere Sweatshirt
• Club Monaco Slim-fit Cotton-flannel Shirt
• Club Monaco Grey Grant Slim-fit Wool-flannel Suit Jacket
• Club Monaco Cotton-blend Henley T-shirt
• Club Monaco Slim-fit Cotton-twill Chinos
• Club Monaco Leather And Wool-blend Bomber Jacket
• Club Monaco Cotton Jersey T-shirt
• Club Monaco Woven-trim Loopback Cotton Sweatpants
• Club Monaco Fair Isle Knit Cashmere-blend Socks

Final Word

Though historically not a major menswear hub, New York is rapidly re-branding itself as a hotbed for both up-and-coming talent and newly refurbished brands. Whether you’re after easy casual pieces cast in an entirely new light or sleek, luxe sportswear, NYC has plenty to offer.