The term ‘affordable’ has a very different meaning in the world of haute horlogerie (that’s French for ‘very well-made and usually quite expensive watches’). The brands that sit by Lake Geneva aren’t au fait with three-for-a-tenner deals; these are watches that individual craftsmen take weeks to make. Six figure price tags are not uncommon.

But because non-CEOs need to tell the time too, most marques have an entry-level offering, built from more affordable parts and with less complications. So you can have a prestige brand on your wrist, without the hole in your wallet.

TAG Heuer Formula 1 – £750

One of the most identifiable watch brands on the planet, a TAG stamps authority on any wrist. This take on the Formula 1 moves the decimal point by swapping the mechanical movement for quartz, but still references the brand’s long motoring heritage.

It also offers total wardrobe versatility; you’ve got a gym watch, an everyday watch and a weekend watch at one of the lowest price points TAG Heuer offers.

Available at The Watch Gallery.

Baume & Mercier Classima – £1,230

Baume & Mercier has developed an excellent reputation within the watch industry thanks to superb craftsmanship at a (relatively) low price point. Dropping over a grand on a timepiece may not sound thrifty, but the Classima line boasts an eternally classic design that will likely last longer than you do.

Available at Watches Of Switzerland.

Gucci G-Timeless – £525

If you’re looking to combine fashion brand prestige with Swiss manufacturing, look to Gucci. The G-Timeless is a real highlight, with the Italian powerhouse’s signature underpinning a boardroom-friendly, weekend-appropriate stainless steel design.

Better yet, it’s available at a fraction of the brand’s ready-to-wear clothing.

Available at The Watch Gallery.