In an age of smartphones, year-round discounts and aggressive email marketing, it’s tempting to rely on easy wins that land in your inbox daily to stock your wardrobe. But what’s special about getting 50 per cent off the same nylon bomber you’ll spot another hundred blokes in come the weekend?

Indeed, there’s a certain smugness to be gleaned from finding and owning something none of your peers have managed to pin down. And there’s less chance of someone jacking your look, too.

So, for 2016 style that’s unique, not ubiquitous, these are the 10 underdogs to champion.

1. Several

Founded by Graeme Fidler – who’s held posts including Head of Menswear Design at Aquascutum and most recently Creative Director of Bally – British brand Several brings to bear all its founder has learnt over his years creating clothing for men.

“Modernity, detail and soul are the cornerstones of the clothing that we create,” says Fidler. Which translates as classic menswear staples – such as pea coats, button-down shirts and premium Scottish knitwear – given contemporary updates.

several.co

Recommended

Made in Scotland from 100 per cent Shetland wool, this bold turquoise knit encapsulates the heart and soul of Several’s design ethos.

Pull it on with a pair of dark denim and layer under a Harrington jacket for a mod-inspired look that’s both modern and minimal effort.

Alternative Pieces

• Several Midnight-blue Grove Wool And Silk-blend Blazer
• Several Lorne Slim-fit Wool-blend Coat
• Several Kilton Houndstooth Wool-blend Jacket
• Several Braygate Slim-fit Checked Cotton Shirt
• Several Ribbed Wool Rollneck Sweater
• Several Arnold Slim-fit Stretch-cotton Trousers

2. Letasca

The brainchild of design duo Elbio Bonsaglio and Edoardo Giaroli, Milan-born Letasca’s form-meets-function offering takes its cues from one (unlikely) starting point: the bulletproof vest. Which is by all accounts a distinctly more modern take on military than your olive drab parka.