Jim Beam has launched their new Jim Beam Orange expression to amplify the taste and flavor of summer cocktails.

Jim Beam Orange combines a juicy, bright orange flavor with Kentucky Straight Bourbon Whiskey to give your highball a light and bright twist.

Jim Beam

“As an innovator in the bourbon industry and early pioneer of flavored whiskey, we understand that many drinkers crave something a little different – maybe brighter and more refreshing – in the summer months,” said Malini Patel, Managing Director for the James B. Beam Distilling Co. at Beam Suntory.

“Our flavored offerings not only invite new consumers into the whiskey category, but also delight bourbon lovers with new, interesting taste profiles. If you love bourbon and are looking for a summer refreshment, or you’re new to bourbon and are exploring different tastes and ways to drink it, Jim Beam Orange is for you.”

Bottled at 32.5% ABV, Jim Beam Orange combines the taste of sweet citrus, oak, and light char to produce a fresh, zesty aroma and golden color. 

It is best enjoyed from a chilled shot glass or in a refreshing Highball cocktail made by mixing whiskey and soda water over ice, then garnished with an orange wedge.

You can buy Jim Beam Orange nationwide in stores or online now. 

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