*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. Designer brand Guess began by selling jeans before expanding into clothing and leather goods collections – but can we consider Guess a luxury brand?

Guess first became famous in the 1980s and 90s for their outstanding denim collections, before the iconic Guess logo decorated t-shirts, bags, and shoes, and then was spotted in actors and supermodels all over the world.

The long history of creating luxury jeans and designer clothing worn by celebrities would suggest that Guess can be considered a luxury brand. However, the price tags on Guess products are not as high as other established luxury brands, meaning others may not see Guess as luxury.

This article is going to explore the history of Guess, the quality of their clothing and accessories, taking a closer look at some top products before reaching an answer to the question, is Guess a luxury brand?

Is Guess a Luxury brand?

The history of Guess

Guess is a clothing brand founded in the United States in 1981 by brothers Maurice, Georges, Armand, and Paul Marciano. The company began as a book of styles and then changed to selling jeans made with lighter-weight denim.

The good quality Guess denim became popular quickly and in 1985, Michael J Fox’s Marty McFly in the film Back to the Future is seen wearing Guess denim clothing.

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Guess took the fashion industry by storm in the 1980s and 1990s with their highly memorable black and white advertising campaigns shot all over the world, including Italy, Los Angeles, Florida, and Paris.

Models clad in Guess denim collections made the denim look ultra glamourous and helped to make it the wardrobe staple we see it as today. Some of the most notable models for Guess included Carla Bruni, Naomi Campbell, Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, and Drew Barrymore.