Another key pose to think about is the squinch, basically a mix between squinting and pinching your eyes together. Do this by lifting the lower eyelid while only allowing the top eyelid to come down slightly. It’s a move often repeated by male models and can give your photo a sultry air, but be careful not to smile too hard – this inevitably ends up with you looking half cut. If you have a problem with blinking during photos close your eyes before the photo and then open them slowly just as the shot is being taken.

When it comes to resorting to the selfie, hold the camera as far away from your face as possible, especially if you’ve got a particularly prominent snout. A study from Rutgers University and Stanford University found that the nose looks around 30 per cent larger through a camera lens at one foot away than it does from five feet away. “If you can put your phone on self timer then great,” advises fashion and lifestyle photographer Hannah Miles, “do that and get more of your body in the frame.”

What To Do With Your Body

So you have the face sorted, now what to do with the body? “Just get comfortable, if it feels weird, it probably looks it,” says Way.

As mentioned earlier, maintaining posture is also key. Keep your chest broad and pinch your shoulder blades together to create a straightened back and prevent hunched over shoulders. You should try and retain this posture throughout the day, whether you’re on camera or not.

“Looking over your shoulder with your back towards the camera is flattering for everyone,” says Miles on what pose to strike with you body. “It shows a good jaw line and angle for the face.”

Think about what you are doing with your hands too. Anything that creates a bit of dynamism to the photo is good, such as a hand leaning up against a wall. “I encourage a model to create shapes and angles with their body, arms and legs, to complement composition,” says Barnham. “This can be done simply by putting a hand in a pocket or the classic pose of straightening a tie, both of which bend the elbows. Avoid creating parallel lines though, such as standing straight with arms by one’s sides. It’s rigid and unflattering.”