There are other benefits, too. Pinrolling will make your calves look a bit bulkier, so it’s ideal if your thighs are more muscular and you want to balance things out. The extra tapering effect looks stylish and smart, and it’s good for showing off your socks or ankles. If you’re wearing selvedge denim – and you should be – it subtly shows everyone the telltale woven strip on the outer seam.

And yes, pinrolling is also the best framing device for your footwear. Whether it’s a new sneaker or the finest brogues in all the land, the cuff naturally draws eyes down toward your feet. Plus, if you’re wearing a pristine pair of white trainers, it’ll also save you from the tragedy of indigo dye running into them.

How To Pinroll

That’s the theory, here’s the practical. To start off with, make sure that the trousers or jeans you want to pinroll are slim, straight or tapered, but not too skinny. There needs to be a little bit of room for manoeuvre here, so spray-on fits won’t do (frankly, they never do). Now follow these steps for a perfect pinroll:

1. First, take the inner part of the bottom of your jeans, and pull it tight around the ankle. Fold backwards so that the inner seam is at the back of the fold, facing out.
2. Make the fold as tight as possible (without cutting off your circulation) then fold upwards, making sure you keep the initial fold intact.
3. Now fold the cuff all the way around your leg, remembering that it’s important to keep it all looking neat and avoid it getting too bulky. The fold itself should be one-to-two inches high.
4. Now repeat. Two folds should be enough, depending on the length of your jeans.
5. Straighten out any curves or kinks, then get to work on the other leg.

That’s essentially how it’s done. For a more statement look, you can roll them up higher – the length is something to experiment with, but be aware the the more you roll, the thicker the folded denim becomes.