Rihanna is one of the biggest queens and icons of the music industry, and now she’s extended that reach into makeup with her incredible new line.

The launch of Fenty Beauty has changed the makeup game for good and has challenged the way current brands produce and present products to customers. 

The brand’s success is unprecedented. Celebrity-created makeup brands have a habit of underperforming compared to more established brands, but Fenty Beauty is a huge exception to this rule. 

Rihanna’s dedication to her makeup line made every product incredible in its own way, and this gives me hope that makeup companies will look to this brand as an example of how they should carry forward their own brands in the future.

Without further ado, today I’m going to review Rihanna’s much-talked-about Fenty Beauty Pro Filt’r Foundation, the hallmark product of the Fenty Brand. Let’s get into it.

Table of Contents

Packaging and Price:

This foundation comes in a stunning sleek bottle with a fantastic pump. It disperses the perfect amount of product. You can also clearly see the foundation color inside, which is shockingly rarer than you might expect. 

Side note: the rest of Rihanna’s beauty range is packaged in the ever-so-popular shade called millennial pink. My heart wants everything.

Price-wise, the product comes in at $34, which is mid-range for a higher end foundation. That being said, I do think it’s worth every penny. The formula and finish, which I’ll get to soon, more than justifies this cost. 

Color Range:

The color range is the standout feature of this entire brand. Fenty Beauty has a whopping 40 shade foundation range. Despite the fact that other brands now have foundation ranges of 20+ shades, many fall short in including the more extreme shades on the spectrum.