Jack Guinness For UGG AW14

For Autumn/Winter 2014, footwear giant UGG Australia has chosen model, DJ and menswear personality Jack Guinness to front its new men’s boots collection.

The four-piece range, made up of heavy duty and classic shearling-lined styles, is intended to stretch across work and play. Handy for someone like Guinness who may find it hard to see where one ends and the other begins; especially when playing a set at the BAFTAS or London Olympics 2012 official after party.

UGG’s accompanying AW14 campaign focuses on the British multi-skilled scenester’s life post-wrap on a shoot, off the decks and away from the parties (or at least in the hours before them). It’s at these times the Cambridge graduate’s true colours show.

FashionBeans managed to catch five with Guinness to find out about the latest title to land on his CV…

FashionBeans Q&A With UGG’s Jack Guinness

FashionBeans: Tell us about your new role with UGG.

A lot of other modelling work I do I just turn up, do my job and go home. This is much more about a person and the moments that make you who you are. So instead of just looking for a face, UGG wanted someone who has different interests, someone they could reveal another side of – like who they are when they’re not at work.

For me, my ‘moments’ are about being at home with my friends. I have a bar in my house called Jack’s bar which is hilarious and lots of fun, so my story is about me relaxing, wearing my UGG boots with my friends at home, when I’m not suited and booted.

It’s the real me, the relaxed me. It’s about us having fun, playing music and just larking about.

Would you describe it more as being a brand ambassador?

Exactly! It’s a fuller story, about me as a person. It is really fun for me because I get to get across who I am. People might have seen me wearing suits and being quite still but this is a really dynamic story about who I am outside of work.