Johansson also disregards the common misconception that high quality jeans have to be made from Japanese selvedge. “I’m not too much into the whole selvedge Japanese denim phenomenon. I do like Japanese fabrics, but when it comes to heritage, re-creating a complete heritage never interested me.

“We work with a factory, which we’ve worked with for many, many years. They do a plain denim that I really like, it’s a twill denim.”

It’s this simple, no-fuss approach that has come to define the label, and cemented itself a legion of loyal fans.

Acne Studios: Denim Lookbook

Key Style: The Town Jean

The brand’s Town Jean is a classic five pocket design featuring a mid-rise, regular fit, button fly and slightly cropped leg that tapers from knee to hem.

Ticking all the characteristically Acne Studios boxes, the Town is minimal, versatile and unmistakably contemporary. Available in several washes, from white to jet black, its cropped hem gives you the chance to show off your footwear, so try teaming with a pair of no-show socks and on-trend leather trainers or penny loafers.

Available at Liberty and acnestudios.com, from £160

Alternative Styles

• Acne Studios Town Barros Beige Jeans
• Acne Studios Ace Legend Rinse
• Acne Studios Max Shadow
• Acne Studios Ace Ups Slim-fit Denim Jeans
• Acne Studios Ace Dry-denim Jeans
• Acne Studios Max New Raw Slim-fit Dry-denim Jeans
• Acne Studios Vintage Wash Ace Slim-fit Denim Jeans
• Acne Studios Roc Lana Straight Blue Jeans
• Acne Studios Light Blue Max Vintage Slim-fit Jeans

2. Frame Denim

Founded by a group of friends based between London’s Shoreditch and Los Angeles’ Venice Beach, Frame fuses the City of Angels’ heritage of quality denim manufacturing with London’s ever-present finger on the pulse – think unparalleled American denim in contemporary cuts, from slim- to relaxed straight-fits.