Men's style

David Gandy Reveals His Alter-Ego

That doesn’t mean Reeboks, either. Gandy knows what suits him, which is suits, not trainers: wearing the latter only serves to freak out his hairdresser on set. “He says I look like when you put some socks on a dog and it can’t walk properly,” grimaces Gandy, who owns three pairs of Edward Green suede loafers in different colours. The only exceptions to his no-trainer dress code are working out and doing the Muddy Dog Challenge, a Tough Mudder for canines and owners, with Dora, a mongrel that he adopted last year from Battersea Dogs & Cats Home (he became the shelter’s first ambassador in 2012).

Menswear’s Forever Man

“I sometimes will follow a trend, but I realised I’d rather set one,” says Gandy, who since 2012 has also been an ambassador for London Fashion Week Men’s, as it’s now known – another reason why his claim to be “not in fashion” is counterintuitive. Although the traditional Savile Row tailoring has since all but vanished from the schedule, he’s adamant that the biannual showcase remains a great and much-needed platform for fledgeling brands emerging from the capital’s world-leading fashion colleges – one that he will continue to support, even if it rarely speaks to his own sense of style.

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“It has, I suppose, evolved into something that I can’t really relate to any more. I love style, and tend to buy things that will last a long time,” he says. “And if I can’t relate to it, then I think how do men outside of London, outside of our fashion bubble, relate to it? I don’t think they really do.”

Men beyond the fashion bubble do seem to relate to the non-fashion Gandy, who is a mainstay of the street style photographs taken outside the shows. Designer Oliver Spencer, whose shows are always a highlight of LFWM, named a two-tone brown suede bomber jacket after Gandy because he’d seen him wearing one like it: a tribute to the model’s clout.

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