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Best Fitness Christmas Gift for Men: Apple Watch 

Is your man constantly in the gym? A gym bro? Or is he more of a sophisticated runner? Whatever type of fitness he enjoys, give him the best technology to help track his vitals at his wrist. The new series 8 Apple Watch monitors your blood oxygen levels as well as your ECG – everything you need to know.

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Best Christmas Gift for the Photography pro: A Photography Coffee Table Book

If he loves photography and Wes Anderson (not a requirement), then this coffee table book is for him. A visual adventure authorized by the legendary filmmaker himself, this book of stunning photographs transport you to the “just-so” world of his films.

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Best Christmas Gift for Men Who Always Drop their Phones: Nudient Phone Case 

New phone this Christmas? Keep your gift on the debt-free side and add the perfect hardworking accessory – a phone case. Simple colors and no noisy designs means this will pair with everything he own, keep his phone safe, and be a very valuable Christmas gift for him.

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Best Comfy Christmas Gift for Men: CLDP Boxers Brief

No man undervalues his own crown jewels, so they deserve a home more akin to Buckingham Palace than Her Majesty’s prison service. A pair of premium boxer shorts is fit for a king, especially when crafted from soft, breathable cotton. A right royal treat.

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Best Christmas Gift for Men With Refined Tastes: Hatozaki Blended Japanese Whisky

Whisky isn’t only for ruddy-cheeked old men swigging and spluttering … okay, so it kind of is. But at least there’s room for the younger (and cooler) to join the ranks thanks to hyped-up Japanese blends that are more silky-smooth hipster swag than grandad tipple.

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Best Christmas Gift for Sneakerheads: Arigato x Sneaker Lab Premium Cleaning Kit

Nobody will understand the quirks of a sneakerhead: that familiar beaded brow whenever box-fresh leather is threatened by a nearby puddle. Prevent any bouts of rain-induced PTSD with a shoe care kit – an essential gift for anyone with a bad habit for good shoes.