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Undercover

Undercover’s weirdly wonderful designs and next-level graphic print T-shirts made it a pillar of the ultra-hip Ura-Harajuku scene in ’90s Tokyo. Today, it’s one of the most respected fashion-leaning labels in streetwear brands and a firm favorite among those in the know.

Originator Jun Takahashi was heavily influenced by the UK punk scene when he was younger, which is visible in some of his more daring designs. Aside from that, Undercover also produces fashion-forward luxury sportswear in collaboration with Nike under the Gyakusou name.

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Gosha Rubchinskiy

Russian photographer-slash-designer Gosha Rubchinskiy’s name doesn’t exactly roll off the tongue. However, the fact his eponymous label is tricky to say (it’s goh-shah rub-chin-skee, by the way) hasn’t stopped it from becoming one of the most talked about streetwear brands in fashion.

Embodying post-soviet youth through his sport and skate-influenced designs and use of young, unconventional models, Rubchinskiy earned the respect of his peers early on and was taken under the wing of Comme des Garçons’ Rei Kawakubo who now assists in the production of his seasonal collections.

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Heron Preston

One of the founding members of music and fashion collective Been Trill, alongside Virgil Abloh and Alyx’s Matthew Williams, Heron Preston has since gone one to join his two peers (so to speak) in going solo.

His namesake streetwear brand has grown into one of the most influential forces in contemporary fashion while retaining a cult-like status. Think oversized cuts, quirky motifs and signature bright orange branding.

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Adidas

Adidas may not be what first comes to mind when you think of streetwear brands. But then, what is a typical streetwear brand nowadays anyway? Regardless, when you take into account the German sportswear brand is responsible for churning out Kanye West’s Yeezy line of sneakers, it’s inclusion begins to make a bit more sense.