According to Chichi Eburu, the brand’s founder, Juvia’s Place was meant to fill a void in the mainstream beauty market for positive representations of black culture, while creating products that were affordable and would show up on dark skin. “If it shows on dark skin, it will show on anyone’s skin,” she’s said.

If you want to check out Juvia’s Place for yourself, try out the original Nubian Palette or The Saharan Blush Palette Vol. 1, which is great for contouring on darker skin! 

In addition, all of their products are cruelty-free, and most of their products are vegan.

Best Makeup for Nerds: Shiro Cosmetics

If you’re geeky and proud, Shiro Cosmetics is for you. “Making nerds sparkly since 2010” is their motto, and all of their geeky makeup is cruelty-free and made in the US. 

The best part? They’re ultra affordable, and if you don’t want to commit to full size products, they’ll send you a mystery sample kit of loose eyeshadows to fit your preferences. They even take into account any allergies you might have to ingredients!

If you’d like to try out Shiro, they have a Harry Potter-inspired collection featuring shadows, contour powders, and lip glosses, lip tints inspired by your favorite Hayao Miyazaki films, a collection inspired by The Avengers, and even lip glosses inspired by Nicolas Cage’s popularity as a meme! 

In addition to Shiro’s own handmade geek chic products, their website also sells makeup, soap and nail polish from other indie brands such as Sayuri, Nerdy Girl Soaps, Detrivore, and Femme Fatale!

What Do You Think?

Have you tried any of these brands? Are you a fan of indie makeup? Let’s talk down below!