“It’s so good, I put my name on it.” Who could forget the words of George Foreman, a man who leveraged the power of branding to move from boxing stardom to chargrilled beef success?

Thankfully, in 2016 you can initial more than just your grilling machine – heavyweight title or not. For years, fashion brands (especially luxury players) have offered personalisation services, but now opportunities to customise your clobber are more affordable than ever.

In an age of mass production and counterfeits, we’re craving originality – and it’s a desire that brands are more than happy to indulge. Here are seven of the best ways to make your clothes your own.

Gucci

Gucci has done a 180 since Tom Ford’s tenure, but Alessandro Michele’s signature romanticism is now just as recognisable. As sought-after as the designer’s ruffles and fur-lined loafers are though, the brand has also launched a comprehensive jacket customisation service to act as a buffer against any potential Wes Anderson-lined financial malaise.

In addition to all the usual tiger- and cobra-filled splendour, customers can add their own initials and hand-painted motifs to denim jackets and silk bombers. Just don’t expect it to come cheap – prices start at around £2,500.

Via Montenapoleone flagship store, Milan

Unmade

Every man has faced the quandary of a stripe that is almost perfect, but somehow just falls short. Or a colour that’s just a shade darker than your go-to. Which leaves with you two options: a) leave the shop empty-handed, or b) leave with a piece which, like a tattoo you got while drunk aged 18, you’ll always sort of secretly hate.

But with Unmade, you’ve got the keys: using the brand’s online design tool, you can customise every single piece of the brand’s knitwear, from the print and colour to the gradient of a stripe.