Adidas Lets Korean Sneaker Store Create Its Own Superstars
Despite being a global footwear giant, Adidas has opted to outsource its designing to a series of sneaker boutiques. Far from lazy, the move forms part of the brand’s Consortium Tour, which allows some of the world’s best retailers to revamp its most popular models.
So while the adidas R&D team takes some well-deserved R&R, it fell to Seoul-based sneaker store Kasina to create its own version of the Superstar 80s.
The result is a unique twist on the classic shape. Along with a cream grained leather upper, shell toe and subtly stitched three stripes, the trainers include a Yeezy 350 Boost-inspired black and red suede accent.
If we can expect more styles like these from the tour, we’re happy to let the Adidas team continuing topping up their tan.
The Kasina x Adidas Originals Superstar 80s will be available from 20 August at End, price tbc.