Blondes have more fun. As cliché as it sounds, this seems true, which may be why a lot of people want to go blonde.

So, what are the benefits of using purple shampoo? For those who aren’t born with beautiful blonde locks, going bottle blonde is the best option. However, if you plan on dyeing your hair blonde or you’ve already gone blonde, there’s one crucial thing that you need to know besides purple shampoo: bottle-blonde hair requires lots of maintenance!

In addition to regular touchups and hair treatments, you also need to ensure that you have all the right haircare products on your arsenal.

With that said, are you already using purple shampoo for your blonde hair? If not, then it’s about time you do! Check out the reasons why you should buy purple shampoo below.  

What is a Purple Shampoo?

Purple shampoo is a toning shampoo containing crushed violet color pigments, and it’s formulated to fight off brassiness.

If you’ve just recently dyed your hair, you’re still enjoying its light platinum blonde color. But as time goes by, yellow to orange tones will emerge in your beautiful blonde hair. This is referred to as brassiness.

There are many reasons why the unwanted brassy tones develop—chlorine, UV rays, sulfates in shampoos, mineral deposits in your hair, and many more. The main advantage of purple shampoo is it neutralizes these orange and yellow tones.

Why does purple shampoo work? First, let’s take a look at our favorite color wheel. Where is the purple color located? It’s on the opposite side of the yellow color. Based on the principle of the color wheel, this indicates that the purple color can cancel out yellow shades.

When you incorporate purple shampoo in your hair care routines, you will see that the brassy tones will slowly diminish, and they will be eliminated over time.