It’s been over a decade since hip-hop megastar Tyler the Creator burst onto the scene as the head honcho in Los Angeles rap group Odd Future. The band and movement around them was an incendiary whirlwind of smelly teen spirit, grungy, bass-driven beats and skatewear. Lots of skatewear.

But this was skatewear in 2007. Before Supreme and Palace took that step onto the top table of fashion. When high fashion silhouettes were all skinny waifs, not baggy sk8erbois.

Skatewear was still a bit rough around the edges, yet to be refined into the world-beater it is today. It’s been on an eerily similar trajectory to that of Tyler, who was slowly breaking into the mainstream before his latest album went crazy – his first to reach the top of the US charts.

At the same time, Tyler has become a style icon with not just his own look but his own brand to boot.

The Look

Tyler’s style has been pretty constant through the rise. He’s never been one to shy away from colour, and when it comes to pattern he’s as bold as they come.

Alongside his music career Tyler has carved out an imperious side hustle with his fashion brand Golf le Fleur, which has helped to further define his look. Recent collaborations with fashion heavyweights Vans and Lacoste have sold out immediately, showing the avalanche of public demand not just for Tyler’s music, but his style too.

His take on skatewear has lightened up in recent years – a little bit preppy, a little bit goofy – with pastel colours really coming to the fore (the whole Golf le Fleur colour palette is like an Italian ice cream shop).

In terms of actual garments, short shorts are a popular go-to, as are five-panel caps. A good tote bag, a bold rugby shirt and a pair of Converse or Vans doing the heavy lifting at the bottom all add to the mix for a playful, unique take on modern skatewear, that many have tried to match, but no one can really better.