While modern Riviera style is inspired by the resort wear synonymous with the first wave of upwardly mobile holiday makers to descend on the Côte d’Azur during the roaring twenties – and continues to typify the uniform of the French Riviera’s rich and famous to this day – you don’t have to spend the earth to achieve this timeless, elegant and sophisticated aesthetic. Below we show you how to achieve a champagne wardrobe on a lemonade budget.

The Linen Blazer

The first addition to any self-respecting Riviera-inspired wardrobe should be a linen blazer. It’s the outerwear of choice for well-heeled island hoppers with a penchant for classic seaside style – and for good reason. In an unlined, lightweight construction, throwing one on over your outfit is the easiest way to elevate your look and build a barrier between your pasty British skin and the Mediterranean sun. Go for something in a relaxed, contemporary fit and eschew dark shades in favour of neutral tones that reflect, rather than absorb, light.

Image: Zara SS15

Affordable Options

Try Marks & Spencer, Uniqlo, Gap or Zara for a selection of well-priced jackets worthy of an airing at Cannes Festival.

Breton Stripes

The Riviera aesthetic fuses Parisian chic with nautical style, which is probably why Breton stripes are such an integral part of the look. First worn by the French Navy in 1858, tops with horizontal bands of blue and white across them still conjure images of immaculately turned out sailors in white trousers and hats. Jean-Paul Gaultier’s career-long obsession with the motif has also helped to keep them fresh and relevant for new generations. Look for lightweight knitted or jersey versions and team with a pair of cropped linen trousers (preferably in white).

Image: Mango Man SS14

Affordable Options

Selected Homme, Zara, Burton and Urban Outfitters are all offering killer takes on this classic piece this season.