Introduction

When it comes to British heritage brands, Hunter is undoubtedly one of the first and best that springs to mind. For over 150 years, the innovative Wellington boots pioneer has managed to blend fashion and function perfectly, while staying true to the spirit of timeless British style. From its humble Scottish roots to becoming the go-to label for festival goers and country lovers alike, Hunter continues to evolve and has truly stood the test of time.

The Hunter Pioneer: AW13 Campaign

This AW13, the brand is leading with a visually dramatic and cinematic campaign, titled ‘The Hunter Pioneer’. Embodying the Hunter ethos, this campaign is not only a feast for the eyes, but the film boasts how the label was “born in an era of discovery, out of a passion to innovate”. Unquestionably, these are attributes that every discerning gentleman would want to use to describe themselves, with the campaign illustrating the importance of being a leader and not a follower:

Hunter Original Boots

Although Hunter continues to develop and remain in vogue ? no matter what fads and trends pass by ? it still maintains an agelessness that makes it unique and impossible to match. This fact is exemplified by the brand’s hero style, the Original Boot. Constructed from strong vulcanised rubber, Hunter’s signature tall boot features a hard-wearing, quick-dry knitted nylon lining to make it easy to pull on and off. It also has a multi-layered, cushioned sponge insole for a comfortable fit and a traditional calendered sole crafted from natural rubber:

Initially launched over fifty years ago, the renowned silhouette has gone from being a country classic to a style staple that deserves a place in every man’s wardrobe. Team yours with a classic navy Barbour jacket and corduroy trousers when you escape to the country at the weekend. Or for those off-duty days in the city, pair them with a contemporary leather jacket and slim-fit chinos as you stride stylishly through town. If you’ve already got your Glastonbury tickets, why not get the boots too? It might seem a way off now, but festival season will be upon us before you know it. It goes without saying how essential Wellington boots are for stomping through muddy fields – try wearing yours with an on trend khaki parka jacket and black jeans for an on point, practical festival look.