There was a time when makeup and beauty trends were made and passed around without the aid of the internet.

I know, it’s hard to picture, but that’s the way it was.

Now, with Instagram, Twitter, Snapchat, Tumblr and a number of other social media platforms, we’re flooded with beauty products and images constantly. And yet, with all of these online options, nothing seems quite as personal as the YouTube beauty community.

YouTube has been a hugely influential part of the beauty world, especially in the past few years. Social media giants like NikkieTutorials and Manny MUA have dominated this platform, influencing trends for both beauty brands and consumers alike.

The great thing about this platform is that there’s something for everyone. Women of color, men, beginners, and skilled makeup artists have the opportunity to follow and learn from talented YouTubers that they really connect with.

I myself have a short list of gurus that I subscribe to, for a myriad of different reasons.

To learn all about these top faves and why they’re so amazing, keep on reading:

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Jaclyn Hill (Jaclynhill1)

Jaclyn Hill’s popularity has skyrocketed in the past two years, making her one of the most well-known beauty YouTubers in the game. You might have heard of the über-popular Jaclyn Hill Palette by Morphe?

Through all this success and celebrity, Jaclyn has remained the down-to-earth, quirky girl who first started her channel many moons ago.

Her expertise and enthusiasm about makeup and fashion is infectious, yet she always keeps it real and reminds her followers of the important things in life: family and friends.

There isn’t much to say about Jaclyn that hasn’t already been said, so I’ll just stick with this: the hype is real.