When it comes to drugstore makeup, we all know the big four brands: Revlon, Maybelline, Cover Girl, and L’Oreal. There’s also Almay, Wet n’ Wild, Rimmel, and Physicians Formula. We spot these brands every time we pop into a drugstore or big box store, but there are so many other brand out there.

I recently took a trip to New York City, and while I always make a point to stop in Sephora, one of my friends let me know about Duane Reade and Walgreens’ Look Boutique, so I HAD to stop in.

While I spied those old favorites, several other beauty brands caught my attention. Below, I’m going to give you the rundown on three amazing yet lesser-known drugstore beauty brands. Read on to learn more about each one:

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Boots No. 7

Available online and at Target, as well as select Duane Reade and Walgreens stores

While Boots No. 7 is fairly new to me, I have heard of the brand before. I know that it’s HUGE in the United Kingdom, and was created by a big British drugstore chain called Boots. These products are also carried in Target, and I actually decided to pick up one of their “famous” serums a few months ago. Their most popular serum is the Protect and Perfect serum, so of course I went for that one.

I now understand the hype surrounding the serums: they’re fantastic! I don’t have wrinkles in my skin (yet!) but I noticed a reduction in pore size and my foundation went on so well. This isn’t really a serum in the traditional sense; it’s more of a moisturizer. It’s not greasy or oily, and it moisturized my skin all day. I was so impressed!

The price is a bit high, but it’s still more affordable than Sephora brands. Definitely watch out for specials and deals at Target and Walgreens for a better price!

I also recommend Boots’ Botanics line for body lotions, body butters, and body wash. They all smell amazing, and feel luxurious without the high price tag. Let me know what you think about this brand in the comments! I’d love to try more awesome products.