What The Hell’s A Souvenir Jacket?

Also known as a Sukajan, the souvenir jacket dates back to the post-WWII years when American soldiers stationed in Japan commissioned these ornate, hand-made jackets as a souvenir (hence the name) of their time stationed abroad.

Key design factors include a mixture of Western and Eastern iconography; American eagles and military symbols nestle alongside traditional Japanese imagery like tigers and cherry blossoms.

The jackets remained a trend amongst soldiers throughout the 20th century, thanks to the US’ campaigns in Vietnam and Korea. Which is why many jackets sport slogans like “When I Die I’m Going To Heaven Because I’ve Served My Time In Hell”. Although that kind of motto isn’t so good a look on an accountant from Milton Keynes.

So I Should Check Vintage Shops?

Since these were bespoke commissions, they’re unique, highly personal and much rarer than the beaten up Levi’s truckers you find in every second-hand shop. So finding an original isn’t really on the cards.

But since they’ve been mimicked ever since – by, among others, street gangs who adopted the look in the 1960s – you’ll find it easier to pick up an homage. Although be prepared to pay for it. Every decade has had a souvenir jacket trend of one kind or another, so if authenticity is your thing there are ‘real’ jackets out there. They just might not date to the 1950s.

I Haven’t Got Time To Search. Where Can I Buy A New One?

There are a few designers who have been championing a modern take on this trend. Louis Vuitton has some of the finest around, as does Gucci, if you’re willing to pay more than you would for an original.

If you’re less convinced you’ll still be wearing one next year (although considering their longevity, don’t be) then Evisu, Maharishi and Stussy offer some superb designs, with celebrity fans including everyone from Pharrell Williams to Wiz Khalifa.