Men’s fashion news

Uniform Standard by Lifetime Clothing: AW13


Uniform Standard by Lifetime: AW13 Collection

West Coast fashion label Lifetime Collective release their latest menswear lookbook for the autumn/winter 2013 season. Founded by Reid Stewart and Trevor Fleming over a decade ago, the brand has become renowned for taking inspiration from everyday people and places. The latest collection is no exception, with Lifetime being influenced by the great outdoors and a blend of skate and surf culture.

“With clothing as the main focus, Lifetime is inspired by the communities we live in, the places we travel to, and the curious characters that surround us.” Lifetime Clothing

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Captured in a cosy, snow-surrounded cabin the latest lookbook combines fashion and function and demonstrates how to stay both warm and stylish this winter. Thick, woven denims, thermals and flannel fabrics are layered perfectly in order to provide protection from the harsh elements. Of course, the outerwear range does not disappoint. Taking influence from both hunting and the military, the collection includes a number of jackets that are sure to look fabulous teamed with a classic pair of indigo jeans and sturdy boots. To see more from Lifetime Collective, head over to lifetimecollective.com now.

Uniform Standard by Lifetime: Autumn/Winter 2013 Lookbook

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