Tom Hardy Launches Own Clothing Brand

Actor Tom Hardy has U-turned on his “hate” for the fashion industry by launching a clothing collection in partnership with magazine and lifestyle brand Blag, exclusively at Selfridges.

Titled Blag Gold Label, the range includes a t-shirt, joggers, zip-through hoodie and cut-off raglan sweatshirt.

Created as part of an ongoing partnership between Blag founders Sally A. Edwards and Sarah J. Edwards, pieces feature the numbers 21 and seven as well a sketched hand motif.

The collection, co-designed by the Batman, Warrior and Inception star, is housed in the men’s contemporary section of the London department store, with some items also available online.

“Personally I’m not really into fashion,” Hardy told The Guardian when speaking on the project. “I just like to be comfortable and have good kit. I’m quite practical,” he added.

Though the award-winning producer, 36, denies an interest in the industry, he delivered an eight-and-a-half-minute monologue about tracksuits during an interview for the May edition of Esquire in the US.

“You want to give somebody a pair of track pants. You know, nice and fashionable… But at the same time they have to be useful. You can put stuff in the pockets,” he said at the time.

As such, the navy blue joggers found in the Blag collection feature deeper pockets to ensure nothing falls out.

Edwards was quick to point out the line is “not a regular celebrity endorsement… It’s an ongoing brand,” suggesting further ventures for the trio.

The collection is available to buy exclusively at Selfridges now. Joggers retail at £200 while t-shirts come in at £80. Sweatshirts and sleeveless hoodies are priced at £170 and £190 respectively.

In addition to the Gold Label, the group has also produced a premium Black Label, exclusive to the Blag website, made up of limited-edition t-shirts costing around £35.