The list of basic essentials that make up every well-edited wardrobe is not particularly long: a few white T-shirts, a navy suit, some selvedge denim.

But while this makes shopping and staying stocked up on the cornerstones of your look appear effortless, it also comes with the risk of turning up to work/an event/a party wearing the exact same thing as someone else.

The most effective way to avoid running into your wardrobe ringer is to keep your sources fresh, and constantly scout out new brands to add to your menswear roster. Which is exactly why if Blue Inc wasn’t already on your radar, it should be now.

For more than 100 years, the high street retailer’s straight-talking, no-nonsense approach to fashion has allowed its shoppers to stand out from the crowd, with in-house brands such as Industrialize, Retro Fire and newest addition, Carter & Rise, offering collections of trusted staples guaranteed to strengthen any ensemble.

Sitting alongside established names such as Levi’s, Timberland and Armani, as well as new and emerging labels from across the globe, the end result is an impressively broad range of accessible but contemporary staples that runs the gamut from solid basics, right the way through to trend-led and streetwear-inspired pieces.

Even more appealing is the fact that, for a limited time only, FashionBeans readers can get an exclusive 20% off all full price items* using the code BIBEANS20. Click here for more information.

Spring/Summer 2018

This season Blue Inc is upping the sartorial stakes even further with a mission to prove that great style can be synonymous with great value, making it quite possibly the best-kept secret on the high street.

The spring/summer 2018 edit sees a seasonally-appropriate palette of dusty pink, misty blue and soft green grounded with deeper earthy shades of burgundy, khaki and rust. Laundered woven cottons, textured knits and twisted yarns are punctuated with on-trend vertical stripes and botanical prints, all serving as the perfect accent to classic pieces from denim jackets and neatly cut chinos to grandad collar shirts and minimalist sneakers.