D.Hedral Announce Face Of SS14

Rugby Union star turned model/actor Thom Evans has returned as the face of underwear label D.Hedral. Bosses confirmed the tapping up of Evans for SS14 following previous successful campaigns.

The 29-year-old is joined by Brazilian model Paolla Rahmeier in ads and promotional materials for the season.

New images show the former Scottish international against scenic and industrial backdrops, both solo and paired with Rahmeier. The full campaign showcases the firm’s collection of men’s underwear as well as beachwear.

UK Managing Director for D.Hedral, Samantha Giovando, said: “Thom and Paolla model the product beautifully. Thom’s sporting background and Paolla’s athletic figure extenuate the perfect fit of our underwear and swimwear.”

Among the styles seen is the Gigolo Joe swimming brief, which features the brand’s unique fit concept according to buttock roundness. The patented Angle-Fit technology is carried across all models in the made-in-Italy range.

Evans is no stranger to the fashion industry, having walked for Hackett London at London Collections: Men earlier in the year.

D.Hedral is available online at Dhedral.com, as well in store at the brand’s London flagship in Seven Dials, and via stockists including Selfridges. Prices start at €28 (£23) for seamless briefs.

D.Hedral Store Information

Address:

38 Neal Street,

Seven Dials,

London,

WC2H 9PS

D.Hedral SS14 Camapign